Why are we doing this?Updated 5 months ago

We’re on a mission, and it’s a big one. We want to end factory farming. Making ethical pet food and treats sounds like a strange way to achieve this, but it actually makes sense. Our pets are the second largest consumers of intensively farmed animals on the planet. This equates to literally billions of kilos of meat, most of which are the bi-products of intensively farmed animals.  

Imagine if this produce came instead from animals that are raised in a free-range (for the whole of life) system that supports their natural environment.

The impact would be massive enough to change the world.